Building a purpose-driven business isn’t easy. But when you start developing new technology that tackles a specific, pressing problem with a focus on the customers who most acutely need your solution, a wealth of support systems will open up to help your product take flight.
To share their journey through Canada’s innovation ecosystem, we welcome onto the podcast Climative CEO Winston Morton.
Climative is a clean tech company using AI-assisted digital energy assessments and blockchain to accelerate the decarbonization of the built environment. They create low-carbon plans for every building, which can be securely shared and updated by homeowners and those who support them to make better, faster decisions to reduce the carbon footprint of the built environment.
Winston started as Climative’s CTO before taking on the CEO mantle almost 2 years back, but his experience and expertise in the tech space is extensive. He’s an active member of the Futurpreneur and Volta communities, for instance, serving as a mentor for founders out of Halifax and beyond, while helping steer the tech trajectory of many innovative businesses over the past two decades.
It’s an impressive track record, and we pick Winston’s brain on what it takes to build a successful cleantech business in 2024 and what’s on deck as Climative grows!
Dramatic Leap Needed for Climate Goals
For humanity to meet our climate targets, the whole world needs to work together to increase our efforts—including prioritizing sustainability at the municipal level, as well as in the private sector.
At Climative, Winston and his team are seeing this focus on climate progress and innovation in the sustainability space take off, while playing a key role in leading this charge across the public and private sectors.
When you’re building any product you need to ensure that there are actually customers waiting for your solution, and that you’re not just conducting research and development in a vacuum.
There is a lot of competition for talent, and there are a lot of big market swings taking place today as new companies jockey for their place in the fast-evolving tech ecosystem.
Canadian entrepreneurs are uniquely privileged in the sheer number of resources and support systems to build a purpose-driven business that’s also centered around driving tech innovation.
From government funding and technical resources, the number of programs on offer in Canada are second to none.
Check out the full episode with Winston on Boast’s YouTube feed here.
